
About Us
01
our History
VIA DESIGN has been at the forefront of design thinking, innovation, and leadership development for over two decades. Founded by social scientist Ida Vesterdal and designer Sune Kjems, our firm has established a reputation for guiding organizations through complex transformations.
02
our Founders
"I'm motivated by encouraging people to see things in new ways and helping them reach that point."
Ida Vesterdal is a change leader and executive advisor. With a career spanning over plus two decades, Ida has a considerable expertise in helping leaders and teams succeed with the realisation of new strategies and in building psychological safe environments where people can thrive and create results.
She is recognized for her ability to help leaders at the executive level successfully navigate complex transformation processes by helping them see what stands in the way and what potentials to build on and scale. She is determined to create the change needed and keep up the good vibes even when things get tough.
Ida has during her career led numerous large-scale innovation and transformation projects, drawing on her extensive experience in both consultancy and senior roles at Novo Nordisk.
Beside her engagement in ViaDesign she is the founder of FIX – a woman’s network and chairman of the fund Chora2030.
+45 6017 7340
Ida Vesterdal

“Never finished negative thought."
Sune Kjems is a passionate advocate for sustainable transformation with over 30 years of experience. He brings a wealth of knowledge in design thinking, service design, and transformational leadership, enriched by his deep understanding of wisdom traditions and strategic communication.
Sune’s work focuses on elevating organizational consciousness and fostering environments that support innovation and courageous leadership.
As a visiting faculty member at the Royal Danish Academy and an active member of the Danish Design Council, Sune is deeply involved in shaping the future of design and leadership, helping organizations align their purpose with the well-being and innovative potential of their people.
+45 2627 9392
Sune Kjems


04
Why Choose Us
Dynamic and Deeply Integrated
Our working style is dynamic and deeply integrated into the organisations we support.
As active partners, we operate both as senior advisors and hands-on consultants, ensuring that every transformation is customised to meet the specific needs of our clients.
We are dedicated to empowering our clients, helping them build the skills and confidence necessary to become self-sufficient, while remaining indispensable as trusted advisors.
Engaged Advisors and Coaches
At the leadership level, we act as engaged advisors and coaches, offering strategic insights and nurturing the courage needed to navigate through uncertainty.
For talent and change-makers, we serve as facilitators and trainers, providing them with the tools to drive meaningful change.
Across the wider workforce, we inspire and challenge, fostering deep engagement and promoting a culture of innovation and resilience.
Personal and Focused on Long-term Success
Our approach is always personal, tailored, and focused on long-term success, ensuring that the organisations we partner with are not only transformed but also equipped to sustain and build upon that transformation.
03
our Numbers
2001
With over 20 years of experience at the forefront of design, innovation, and leadership development, we have established a reputation for guiding organizations through complex transformations.
year of foundation
100+
We’ve worked with clients across various sectors such as healthcare, medical and pharmaceutical, finance, energy, insurance, construction, libraries, food, universities and research, IT, municipalities, government, waste and recycling.
different clients
7
We have educations from University of Southern Denmark in Culture Analysis and The Royal Danish Academy in Visual Design and we are certificated in Design Thinking,, Transformation Leadership from Being First, Strategic Sustainability from The Natural Step and The Way of the Human from IndiLife.
educations and certificates
500+
We have facilitated individuals and organisations through courses in transformational leadership, sustainability and design thinking
have completed our programmes
LARS THOSTRUP
X | DANSKE BANK
"I am incredibly grateful to Ida and Sune. They open up new perspectives for me – and, I believe, for most others – in the way they facilitate. There’s a dynamic blend of depth, wisdom, and action that leads to a sense of resolution."
MERETE BRIXEN
PROJECT MANAGER | STENO DIABETES CENTER
"Sune and Ida are experts at mastering complex issues and selecting the right tools for the situation. We also gained knowledge and advice on transformation – knowledge that we are now applying in our ongoing work and other tasks."
INGE FISKER
VICE PRESIDENT | DANISH RETURN SYSTEM
“The process has changed our culture.
We have established competence and confidence.
Previously, we bought many consulting services – now we solve considerably more ourselves.”
FLEMMING S. NIELSEN
HEAD OF CONSUMER POLICY | THE DANISH COMPETITION & CONSUMER AGENCY
"ViaDesign has created tangible value for us through a clear innovation process with a number of specific innovation tools - tailored to our organisation."