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about us
Transformative organizations

Since ViaDesign started in 2001, we've helped more than 100 organizations truly understand their users and use these insights to develop ​​meaningful products and services.


As design thinking has evolved from being an external service to becoming an internal business-critical competence, the scope and depth of ​​our services have developed accordingly.


ViaDesign is becoming increasingly involved at the heart of our clients' organizations to establish a capacity to work in constant transformation. 

With this shift, we work as much with the management's mindset and behavior as the organization's culture and systems.

We see our customers as close business partners and the success of the solutions as our common goal. Together, our most noble goal is to create sustainable and capable organizations that are able to navigate constant transformation. 


And because of this, over the past 20 years we have been fortunate enough to work with forward-thinking organizations and their stakeholders - people who are willing to develop inventive, strategic responses and who dare to do so in a time like never before calls for transformation.


This is what we mean when we say: 

Transformative organizations.



Sune Kjems


Sune is one of Denmark's leading experts in transformation design.


With over 20 years of experience as a designer, consultant and trainer, he has helped organizations transform their management, products, services and workflows.

Sune is a key player in the introduction and cultivation of design thinking and service design in Denmark and knows what it takes to make it work in an organization.

Sune is a member of Denmark's Design Council and has sat on the council's board for a number of years.

  • LinkedIn - White Circle

Ida Vesterdal


Ida is a trusted adviser at management level within innovation and transformation of organisations.


During her career, she has led a large number of large projects, both as a partner in ViaDesign and as head of the department  Innovation Facilitation in Novo Nordisk.

She has a master's degree in culture and communication and further education in design thinking, innovation management and transformation.

  • LinkedIn - sorte cirkel
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